OMODA Marks Middle East Milestone with Fashion Night
OMODA celebrated a major step in its Middle East journey with OMODA Fashion Night, an exclusive event blending technology, fashion, and future mobility. Hosted in the UAE, the evening welcomed around 300 regional and international media members, influencers, and automotive experts, highlighting the brand’s growing commitment to the UAE as a strategic market.
More than a vehicle launch, the event showcased OMODA as a lifestyle-driven mobility brand, appealing to design-conscious and tech-savvy drivers in the region.
Middle East Strategy and Consumer Focus
Mark Ma, Deputy General Manager for Chery Middle East, emphasized the UAE’s importance in OMODA’s regional expansion. He highlighted the brand’s focus on the LOHAS community, modern consumers who value lifestyle, sustainability, technology, and aesthetics equally.
“OMODA’s mission in the Middle East goes beyond selling cars. We aim to deliver intelligent mobility solutions that enhance daily life,” said Ma. The UAE rollout will feature the Internet of Vehicles ecosystem, advanced driver-assistance technologies, and continuous upgrades to smart cockpit systems for seamless city driving in Dubai, Abu Dhabi, and beyond.
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OMODA C7 Unveiled
The highlight of the evening was the OMODA C7, the brand’s next-generation global crossover SUV, officially launched in the UAE. Designed for confident urban drivers, the C7 embodies the “Neo Crossover SUV” concept, combining dynamic performance with refined design.
Following OMODA’s “Art in Motion” philosophy, the C7 showcases sculpted body lines, premium detailing, and a bold yet elegant presence. That intelligent ecosystem includes smart-cockpit interaction, advanced driver-assistance systems, and technologies aimed at reducing stress during high-frequency urban driving.
Inside, the cabin prioritizes comfort, safety, and quality, with optimised space, premium materials, and advanced configurations for a quieter, more sophisticated driving experience.
Powertrain Options and Pricing
The C7 offers two powertrain choices:
- Petrol variant: 1.6-litre TGDI engine, 7-speed dual-clutch transmission, 197hp, 290Nm torque
- Super Hybrid System (SHS) variant: 1.5-litre turbocharged engine with hybrid transmission, 347hp, 515Nm torque, and up to 95 km pure-electric range
Pricing starts at Dh88,900 for the petrol model and Dh114,900 for the SHS. Early-bird bookings enjoy a Dh4,000 reward on both variants.
OMODA C5 SHS Highlights
The refreshed OMODA C5 SHS was also showcased, offering sporty, efficient urban mobility. Its turbocharged hybrid engine delivers responsive acceleration, smooth performance, and excellent fuel efficiency. With bold contemporary design and intelligent technology, the C5 SHS complements the C7, forming a versatile crossover-led portfolio for UAE drivers.
Fashion Meets Technology
A unique moment of the evening featured models wearing couture inspired by OMODA’s design language, walking alongside the. AiMOGA robot, creating a futuristic fashion-tech spectacle. The presentation highlighted the brand’s philosophy: technology should be tangible, immersive, and seamlessly integrated into modern lifestyles.
Future Plans and Global Expansion
With the UAE positioned as a regional innovation hub, OMODA continues expanding its Middle East presence. The brand is also preparing to showcase at London Fashion Week 2026, reinforcing its neo-fashion identity on the global stage and solidifying. Its role as a pioneer in lifestyle-focused mobility.
