Australian Brand Scoop Whole Beauty Launches in Dubai with Refillable Makeup
As more consumers question what they put on their skin, Australian brand Scoop Whole Beauty has officially entered the Dubai market. The award-winning label introduces refillable mineral makeup built around ingredient transparency and long-term safety.
Developed by the team behind Scoop Wholefoods Australia, the beauty line was created in response to customer demand for cleaner cosmetic options to complement the brand’s personal care range.
Built on Pure Mineral Formulas
Scoop Whole Beauty was founded on a clear idea: makeup should be safe to use, not simply described as clean. We formulate each product with pure minerals and carefully chosen ingredients, avoiding harmful toxins and synthetic additives. We create gentle formulas that care for even the most sensitive skin. Entrepreneurs Iryna Nestsiarovich and Viktoria Pilinko brought the brand to the UAE after identifying an opportunity to offer a simpler, more transparent alternative in a market often filled with complex ingredient lists.
A Focus on Transparency and Safety
Iryna Nestsiarovich explains that people are exposed to toxins daily, often without knowing it. Makeup, used every day, should not add to that concern. Scoop Whole Beauty aims to remove uncertainty by clearly stating what goes into each product and what is left out.
The approach is straightforward. No hidden additives. No unnecessary fillers. Just mineral-based formulas created for consistent, long-term use.
Refillable Design and Less Waste
Sustainability plays a central role in the brand’s identity. Scoop Whole Beauty operates on a refill system that allows customers to keep their bamboo compacts and palettes while replacing only the product inside.
This reduces packaging waste and encourages more thoughtful purchasing habits.We ethically produce our packaging, use FSC-certified materials, and make it compostable at the end of its lifecycle. We ethically produce our packaging, choose FSC-certified materials, and ensure customers can compost it at the end of its lifecycle.
Products That Balance Care and Performance
Our collection features refillable mineral foundations, a multi-use cake mascara you can also use as eyeliner, customisable palettes, and skin-supportive formulas that deliver professional results without harsh chemicals.
We make all our products in Australia using vegan, cruelty-free, and palm oil-free ingredients.The minerals used are non-nano, and the brand follows zero-waste principles. Its full range has received the Diamond Award for Sustainability, recognising its environmental standards.
Growing Recognition and Community
In Australia, Scoop Whole Beauty has already earned industry awards, including recognition from She.com. The brand has built a loyal customer base drawn to its clean formulations and clear ingredient policies.
Viktoria Pilinko says the goal is simple. Beauty should look good, perform well and support both personal health and the environment. For the founders, it is about removing the compromises people often feel they must accept.
A Clear Offer for the UAE Market
Launched locally by the team behind Scoop Wholefoods Dubai, the brand extends its philosophy of conscious consumption into the beauty space.Instead of chasing seasonal trends, it focuses on durable design and ingredient integrity.
With its arrival in the UAE, Scoop Whole Beauty presents a straightforward message: refillable, mineral-based makeup that is safe, thoughtfully made and designed to last.
